Welcome to my Media Design MFA
thesis presentation website.

I’m excited to share the story behind the development of my thesis project, developing a brand identity for a new business. My thesis is based on proving the need for affiliation as a design solution for a new sports franchise. I explored many themes while searching for evidence that community and camaraderie are a solid base for growing a fan base and contributing to the bottom line of a new team. Using design thinking, strategy, persona exploration, and creative skills, I centered every decision on bringing together a new community that includes the fans, staff, and players.

On the following pages, I will share the creative process I used, from early sketches and brainstorming to the final touches on a thorough brand vision for the Las Vegas Blizzard.

Thank you for joining me on this journey.